SSP in Iceland
In Iceland, we operate 11 units and smart vending machines at Keflavik airport. Our 140+ colleagues work every day to make sure the customers have the best part of the journey at our concepts.
Our portfolio of brands includes some of the best-known brands in the country, Jómfrúin and Yuzu, which we operate under franchise arrangements. We also create bespoke concepts like Elda, Point and Icelandic Deli, tailored to the travel hubs we operate in.
Brand case study
Elda
Inspired by Iceland’s raw nature and powerful volcanoes, Elda offers a dining experience shaped by fire, stone, and the natural elements. The interior reflects volcanic landscapes with natural textures, warm tones, and an open, dynamic atmosphere.
The restaurant follows a free flow dining concept, allowing guests to explore at their own pace and choose freely from a wide and diverse selection of dishes. The menu spans multiple cuisines and cooking styles, combining fresh local ingredients with bold flavours inspired by Iceland’s dramatic environment. The result is a flexible, immersive food experience where variety, quality, and creativity are at the centre.
Brand case study
Point
Point is our retail concept tailor-made for the traveller and designed to make purchases easy and quick. It’s fast, fresh, tempting and friendly. To reduce waiting time and optimize the customer experience, the solution combines both staffed and self-service checkouts.
At Point, passengers get speedy service for food and drinks, and the best selection of snacks and chocolate throughout the day. There are many great options at Point: From baguettes, sandwiches, salads and fruit mixes to smoothies and freshly prepared wraps. Travel products and a wide variety of newspapers, magazines and books are also available.
Key locations
Air
Keflavik Airport